A growing site that is hard to navigate
Pages and sections accumulated without consistent navigation, naming, or relationships, making important information hard to find.
Core business 03
Website Architecture
Make website structure support business understanding, content growth, and continuous improvement
We reorganize the relationships among products, industries, proof, and expert content around business goals and user tasks, then translate that architecture into pages, navigation, and technical experience.
- Restructure information around customer tasks and business goals
- Connect products, industries, proof, and content through consistent page models
- Support performance, accessibility, and long-term maintainability
When to Use It
01 02 Preparing to redesign or migrate
The team needs clear page systems, content models, navigation rules, and migration priorities before visual design and development.
03 Expanding products, markets, or content
New products, industries, regions, or languages need a reusable and extensible website structure.
Capabilities
01 Information architecture
Map user tasks, business entities, and content types into clear sections, levels, naming, and ownership.
02 Page models and relationships
Define reusable models and relationships across products, solutions, industries, proof, and resources to reduce duplication and content silos.
03 Navigation and internal linking
Improve primary navigation, contextual paths, cross-links, and internal linking so critical journeys are easier to discover and understand.
04 Performance and maintainability
Improve performance, mobile experience, accessibility, and content-governance rules to support dependable iteration.
Process
- 01
Diagnose the business and website
Review business goals, user tasks, current pages, content assets, performance signals, and technical constraints.
- 02
Design the architecture and page models
Define content classification, page hierarchy, naming, page models, navigation, and critical user journeys.
- 03
Validate and implement
Test the architecture through priority-page and navigation prototypes, then phase page changes, content migration, and technical improvements.
- 04
Launch and govern
Review critical journeys, performance, and accessibility and establish rules for new pages, archiving, and continuous iteration.
Deliverables
- Current-site diagnosis and issue priorities
- Sitemap, content classification, and naming system
- Core page models and content-relationship map
- Navigation, critical journeys, and internal-linking plan
- Migration backlog and ongoing governance rules
Boundaries
- Website architecture should be grounded in clear business goals, real user tasks, and maintainable content.
- Performance and experience improvements depend on the existing technology stack, third-party tools, content volume, and implementation scope.
- Brand identity, complex system development, and ongoing content operations require separately agreed project scope.
Case Studies
AI-Search Visibility Program
The program reorganized brand knowledge, expert content, and continuous monitoring around the product category, core capabilities, use cases, and selection questions.
Challenge
- The offering covered many capabilities and industries, but public entities, terminology, and factual statements were inconsistent.
- Brand information appeared infrequently or inaccurately when prospects asked AI about categories and vendor selection.
Solution
- Established a priority query set and visibility baseline and aligned brand, product, use-case, and factual knowledge.
- Restructured citable content and on-site semantics and monitored mentions, citations, and query gaps.
Outcome
- Created a consistent product-knowledge and content map for AI search.
- Enabled the team to review brand performance against a stable query set and close content gaps.